The third of the series of workshops on “Successful contact lens practice” relating to retaining existing customers and strengthening business with a cutting edge, amidst stiff competition was held on the 10th Nov 2013 at the Sri. V. D. Swami Auditorium. The day long program witnessed over 40 enthusiastic participants that included academicians, students and practicing optometrists.
Starting off the day after preliminary formalities, Dr. Rajeswari Mahadevan, Head, Contact Lens Department, Sankara Nethralaya delivered a lecture on “Global trends in contact lens practice and what is it in India and the related legal aspects”. She traced the growth of contact lens practice over the years and clearly pointed the reasons for dropouts in contact lens wearers. Mr. Yeshwant Saoji of Saoji Eye care, Nagpur, inspired the audience with his two decades of successful multi specialty optometry practice. His presentation on upgrading facilities of existing practice with proven tips for successful venture was well received.
Mr. Amod S Gogate Associate Director, Professional Affairs at Johnson & Johnson Vision Care, shared his immense experience on market dynamics of contact lens practice at a private Optometry, Ophthalmic and tertiary eye care set up. His meticulous market survey on potential contact lens wearers was very evident from the nuances of his lecture. He went on to observe that there was nothing more rewarding than building a ‘loyal customer base and nurturing them’, that could pave for increased business – in both quality and quantity.
Ms. Akila Ganesan, Senior General Manager, Sankara Nethralaya, elucidated various intricate strategies that could be adopted by Managers to run a successful contact lens practice in the highly competitive industry. Healthy debates by delegates on topics related to practitioner and patient choice of lens and lens care systems, market trends, methods to retain loyal customers who were prospective marketing agents turned to be the highlight of the day.
The day concluded with distribution of certificates to participants while they eagerly shared their feedback.